The typographers were Daniel Lock and Jeremy Tankard. The designer was Daniel Lock. They created this font for Land Securities. This type I think works well for the client because of the consistent lines. The straight lines are perfectly straight and the curves are precise. Security is known for being clean and organized, which this font is. The multiple lines throughout one letter are unique because it gives the viewer spacing while still being complete. What I also enjoy about this piece of design is how if two lines meet they overlap each other. This adds the white to pop, whereas the rest is a dull white or little gray.
Source: D & AD Annual. London: D & AD (British Design & Art Direction) . Print.
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