Wednesday, February 5, 2014

Crushed!





This photography was taken by Michael Boone. I really enjoy this photo because it serves as an ad for “Crush” soda, while the can is crushed. This photo is a success because it is using typography along with imagery to get the same meaning across. The can was also smashed just enough to still be readable. Also with having the can smashed indicates that the beverage is tasty because it has been finished. The flash affect helps give the can a 3-D feel. Another way this can is 3-D is by the simple white background. The background color helps bring the bright orange can off the page. With these details make it eye popping.



Source: Workbook. Los Angeles : Scott & Daughters Pub., 1990. Print.

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