This piece is brilliant because it uses the repeated black swirl to create the black circle within the Olympic logo. The black swirls follow the movement with the text on the page. Your eye moves around the piece but you are still able to get the full meaning behind it. The visual motif is the repeat line direction and movement.
Source: Dermody, Brenda.Breathnach, Teresa.New Retro: Classic Graphics, Today's Designs. London : Thames & Hudson, 2009. Print.
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