This advertisement image I found was in Communication Arts: Typography Annual 4. The Ad is for Cocoa Metro. Cocoa Metro has many locations across the United States.
This illustration of the four milk bottles is appealing because of the color and the bottle shape created by text. When I first looked at this image I thought that the bottle was different shapes instead of text. As I scanned the ad further I noticed that it was text and it came with a message. All four messages are different and humorous! For an example, "Too old for chocolate milk? Too responsible for drugs?" Each message has something that one would think is a problem or unhealthy for us, but turn it so that the chocolate is in fact better than some other things. The pastel colors used come off as calming and playful. I think the typography was an excellent choice because it is bubbly and curved just like the bottle is. What is also a success is the brown used throughout. The viewer is attracted to the bottle first, but the rest of the information one must know is within or on the edge of the bottle. The viewer with notice it because they were already drawn to the main image and most likely to continue looking.
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